Utilization of Bulk SMS for Disaster Management

April 12th was an unfortunate day in the history of South Asian countries. It was this day when a massive earthquake hit the mountainous kingdom of Nepal and took several lives and devastated lots of properties. Similarly, the 9/11 attacks of America (and Mumbai, India) is still fresh in our memories. While not much can be done to avert such deadly disasters, one can certainly be organized to carry out suitable aid.

Be it floods, terrorist attacks or other detrimental acts of nature, it is essential to encompass steady and reliable communication in affected areas.

The Role of Bulk SMS in Affected Areas

While most of the mobile networks get affected in disaster-prone regions, the need of a concrete system for communication is indispensable. In such cases, bulk SMS services play a vital role in communication. In these troubled times when people cannot receive calls or make calls due to interrupted mobile (or telecom) functions, specialized servers providing bulk SMS or even voice options is favorable. Moreover, the following are some real-life scenarios for applying Bulk SMS in disaster management:

1. Pune Municipal Corporation, India - On 10th June 2015, the Pune Municipal Corporation introduced Bulk SMS services for sending out relief-related messages and assistance information through a toll-free number. 31 civic schools are covered, and 25 personnel shall be deployed immediately in inflicted areas through this service.
2. Indian Disaster Management Act - In December 2005, the Indian Government declared usage of Bulk SMS services as and when required in calamity-prone regions. All security and relief operational staff is appealed to standby for diverse circumstances. The NDMA, DDMA and SDMA have consented to this noble cause.

Other Disaster Management Techniques

Mass notifications to the public are issued in Government collaboration with concerned organizations providing bulk SMS services such as Aadishesh. Furthermore, there are several assistance methods by the following:

• Call center solutions in times of need
• Video conferencing solutions
• Usage of bulk SMS for procuring medicines
• Intimating affected people by standard operations
• Mass notifications via text, voice SMS and email to the public

To put it briefly, the scope of using Short Messaging Service for disaster management usage is quite helpful. Several lives can be saved, and the number of casualties can be diminished by this impeccable service!

The Concept of Bulk Messaging

How did it all begin?

Well, the bulk SMS thingy struck me when I started out a small-scale business a couple of months back. I was confined only to the internet and my mobile phone and had hollered for help through friends and family to spread the word. Little did I realize that something more concrete and tangible was awaiting my way!

I will convey my little story with hands-on experience on bulk messaging.

Do you need a phone for sending out texts?

Not exactly, you can perform promotions without a phone, but it is advisable to have one. Since I had an apparel and accessories store, I had to communicate with clients. No need of a fashionable gadget, anything that can make/receive calls and messages is fine.

Now it is certainly not feasible to send out a 100 messages to your clients from your phone on a daily basis. Imagine all that rewriting and sending notes for each and every product! Professional bulk SMS providers such as Aadishesh have the right means of performing intricate tasks with ease.

This is what I experienced with bulk messaging:

1. Effortless and Rapid Texting
2. Straightforward Record Keeping
3. Safe Gateways for Texting
4. Incredible Value for Money
5. Increased Customers than Before

Bulk SMS service providers proved best for me since I was on a shoestring budget. While I did manage to get a respectable audience from social media and WhatsApp, I could positively use these in bulk messaging.

Cost – That’s The Best Part!

Expensive data packs and costly packs of mobile messaging are things of passé with the modern Bulk SMS services of Aadishesh. I realized an overall cost-cutting of over 55% by sending messages in bulk. No who wouldn’t want that to happen? Informing hundreds of potential clients turned out incredibly cost-effective, and I did not have to spend a fortune with bulk messaging.

Another outstanding feature is the saved draft section where I just have to copy a pre-written text message and send it off wherever I want.

With such efficacy and ultra low-cost, bulk SMS is certainly the way to go!

Enhancing Your Marketing Ability the Right Way – Bulk SMS Service!

Most of us are aware about the prowess of mobile SMS. Agreed, personal communication is rampant through WhatsApp or Facebook messengers, but connecting with clients is best via a personalized text message. There are colossal promos being offered by telecommunication companies that promote a user to make good usage of SMS facilities.

Furthermore, new organizations in the corporate sector also carve a proper niche by availing bulk messaging service and drawing better crowds to their shores than before!

Consequently, SMS is the best way to convey any information about newly launched products (or services); or even informing the clients in situations of emergency.

The Essence of Short Messaging Service

As a matter of fact, there are numerous benefits of the humble short messaging service. Communications are certainly more discreet than any other service and are directly portrayed to the client as compared to verbal conversations. Sending a text message takes hardly much time, and one can pack in vital information better than telephonic conversation.

Also Read: The Concept of Bulk Messaging

The best attribute about sending a SMS is you do not need the receivers to be around to view your message. They can always read your text whenever free!

Advantages are Endless!

Large conglomerates of the retail market are actively harnessing the potential of bulk SMS today. The ease of conveying messages about new products and services and low cost of investment make bulk messaging an ideal option. The negligible chance of spam is another positive aspect in this industry. Unlike emails which have a tendency to end up in the spam folder, SMS are positively delivered to the client’s phone for sure!

Here are some advantages of the services provided by Aadishesh –

• Personalized promotions and offers
• Assurance of information received by client
• Simple way of greeting your clients on various festive occasions
• Two-way messaging with reward points
• Personalized notification service with message storing abilities

What is ‘Broadcasting’ in Terms of Bulk SMS?

Just as a WhatsApp user can send a single message to multiple contacts, similarly bulk SMS services from Aadishesh includes a broadcasting feature. No need of typing out a message repeatedly, just form it once and use it again and again from the ‘saved drafts’ section. Indeed, you may also utilize the predetermined set of drafts or create your own template for broadcasting.

Broadcasting is best for enterprises that wish to convey a product launch to their patrons.

Epilogue of Bulk SMS

In a nutshell, anyone can boost their marketing abilities with bulk SMS services. With swift connectivity on tap, sure-shot delivery of messages and no skills required, any start-up agency or an established firm can utilize the service. Go ahead and try it out right away and give your business an upper hand than the competition.