Fundraising with Bulk SMS

The unassuming SMS message has remained a popular means of sending a text across the board. The best attribute about this is that anyone can summarize their message in less number of words which eventually saves much time of the reader. What’s more, these messages are straight to the point without beating around the bush with focused text.

Of late, SMS campaigns emerge mostly as strategic marketing strategies. Various companies use text messages to rake in the big fish for different causes and events. In fact, some famous politicians make use of this technology expansively for raising funds intended for electoral campaigns with 100% success. Global organizations such as the Red Cross Society also used the Bulk SMS platform to collect funds when Haiti witnessed a destructive earthquake in 2010.


How does Bulk SMS Help Planners?

As a coordinator attempting to raise funds, you will find several 3rd-party SMS providers and software applications for using in your SMS campaigns. Their services range from long code/number sender ID, short code, email to SMS, VoIP and several others. All techniques are designed to communicate with your intentional audience effectively in different ways. Apart from sending messages to individuals, you can also send multiple messages after creating groups.

Bulk SMS plays a vital role for fundraising, charity institutions and non-government organizations. Benefactors can be reached individually or by creating groups by the organization. Adding a personal touch to your messages also endows a professional touch to the overall affair. Following are some characteristics of sending messages in bulk:

1. Getting in touch with the maximum number of benefactors
2. Group your leads according to needs, abilities and preferences
3. Embark on personalized messaging to add a professional touch

Users may even schedule their messages to be sent on a further date and time lest an important communiqué gets ignored. Diversification is cleanly possible for raising awareness, expanding volunteers and for increasing involvement.

What is in store for Donors?
As a donor, the donations come as premium message costs which are generally greater than nominal charges. For instance, if the cost of one SMS is $0.09, the charges become $1 to $5 per SMS for contributors. In return, the NGO or charitable institution can hand over certificates for benefaction, regular greeting SMS and free invites to camps and other social causes.

Putting it succinctly, bulk messages are a great technique to complement integrated promotional campaigns for raising funds or generating awareness. A text base can help a lot for setting up your account and will bring you closer to a solicitous fundraising approach.