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Tuesday, 29 March 2016

How Famous Tech Companies Got Their Names


Ever wondered how big tech companies like Sony got their names? While some are named after the goods they sell, and others are the results of long-forgotten company mergers, some of the world’s biggest tech brand names are just completely made up. Whatever their history, most company monikers have an interesting story behind them.

So this is how some of the biggest tech brands in the world got their names…

Apple
Starting out as Apple computers, the Cupertino tech giant wasn’t always quite as successful. Founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 to develop home computers; Apple only started making smartphones and tablets much later on. But how did it get it’s name?

The story goes that Jobs really liked apples and had just come back from an apple farm when he suggested the name. What’s more, he liked Apple because it put them ahead of Job’s former employer Atari in the phonebook.

In 2007, ‘Computers’ was dropped from the name and Apple went on to become one of the biggest companies on the planet.


Samsung
In Korean, Samsung means ‘tristar’ or ‘three stars’, and was chosen to reflect the characteristics of stars in the night sky, being ‘big, numerous and powerful’.

Up until 1993, Samsung’s logo featured three stars, which it has since been ditched for the current blue and white badge.


LG
Samsung’s main rival, Korean brand LG didn’t always have such a short and snappy name. Electronics company Goldstar merged with Lak-Hui (pronounced ‘Lucky’) in 1995 to produce new brand Lucky Goldstar, which was eventually shortened to LG.

In recent years the company said that the abbreviation referred to its ‘Life’s Good’ marketing slogan but now says that LG simply stands for LG.


Spotify
While many company names are the result of extensive branding studies or historical mergers, some are just a complete fluke. Swedish music streaming brand Spotify supposedly got its name when founders Daniel Ek and Martin Lorentzon were brainstorming and one suggestion was misheard as ‘Spotify’.

After the founders investigated the made-up word and found that it was unique, the name stuck. Once the brand became more popular, the founders came up with a neater story that says that the word comes from ‘spot’ and ‘identify’.


Facebook
The famous social network founded by Mark Zuckerberg and his Harvard buddies in 1994 didn’t start out as Facebook. Its predecessor, built in 2003, was called Facemash and was designed as a ‘hot or not’ game in which students ranked the looks of their peers.

Its replacement was originally known as thefacebook.com and was limited to universities, eventually spreading to the UK. In 2005, the company finally dropped ‘the’ to become Facebook and opened up the site to the public.


Sony
Previously known as Tokyo Tsushin Kogyo K.K (Tokyo Telecommunications Engineering Corporation), or Totsuko, Sony was renamed partly after the word ‘sonus’, latin for sound. It was also influenced by the slang term ‘sonny boy’, influenced by America and used in Japan to refer to smart young men in the 1950s.

The first Sony-branded product - a transistor radio - appeared in 1955, but the company didn’t change its name to Sony until 1958.


Twitter
The famous social network, which just turned 10, was originally known as twttr, inspired by Flickr. During a brain-storming session, the founders initially came up with the name Twitch and finally landed on Twitter because they thought that the dictionary definition - ‘short burst of inconsequential information’  - was rather fitting.

Wisely, they put the vowels back into the word before officially launching as Twitter.

Apparently ‘FriendStalker’ was also suggested, and thankfully rejected, as a name.


Google
Starting out as an internet search engine, Google famously takes its name from a misspelling of the word ‘googol’. This is the mathematical term for a 1 followed by a hundred zeros and was chosen by founders Sergey Brin and Larry Page to convey the massive amount of information that they intended to provide access to.

The search engine that Google became was originally named ‘Backrub’. The founders very wisely changed it before registering a domain name.


Microsoft
Established by Bill Gates and Paul Allen in 1975, the Microsoft brand name was created as portmanteau of ‘microprocessor’ and ‘software’ and was originally hyphenated as Micro-Soft.


Yahoo
Famously founded in 1994 as Jerry and David’s Guide to the World Wide Web, Yahoo was renamed in 1995.

Ignoring the normal definition or yahoo as ‘ a rude, noisy or violent person’ founders Jerry Yang and David Filo formed the company name as an acronym, standing for Yet Another Hierarchical Officious Oracle.

Source: Yahoo

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Saturday, 19 March 2016

12 Common Mistakes to Avoid in Job Interview


Every organization uses this age-old method in the selection process. Apart from your answers, an interviewer may judge you on various parameters, like your body language, dress sense, confidence level, and so on.

It is essential to understand how and what to answer during an interview. Here is what you should avoid during a job interview:

1. Do not be overconfident: There is a fine line between confidence and overconfidence. Boasting too much and aggressive tones are a strict no-no at an interview.

2. Refrain from joking: Be articulate about what to say and know when to say it. Light humor certainly lightens the environment and projects you as a happy-go-lucky person. But one too many jokes can reduce your chances of getting the job, unless you are being interviewed for a comedian’s role.

3. Do not criticize past employers: Even if your experience with the previous organization is the reason for quitting the job, do not say anything negative about it. You may come across as a complainer and as imprudent. This will not get you the job.

4. ‘I hate my job’: You just reduced your chances of being hired. All right, you do not like anything about your job. But wasn’t that your decision? Cribbing is extremely unprofessional.

5. Avoid saying just ‘yes’ and ‘no’: Remember not to answer every question in monosyllables. Give some explanation to elaborate your answer or opinion.

6. Do not lie: Big or small, a lie is a lie. Whatever the circumstances, avoid giving false statements and answers. The interviewer is more experienced than you are and can easily tell when you are lying.


7. Avoid discussing salary: Unless you are asked about it, do not bring up the topic of remuneration. The motive of this round of interview is to judge whether you are suitable for the post. The discussion of compensation is taken up once you clear this level.

8. Do not appear needy: Even if you need the job, do not make your desperation apparent during the interview.

9. Avoid using conflicting words: Words like ‘stepping stone’, ‘non-team-player’, and so on are unsuitable for the occasion and should not be used.

10. Avoid using slang language: Strictly control what you say during an interview. Choose your words wisely, dress appropriately, and show your passion to get the job. The last thing you want is to be blacklisted by the company and barred from applying for future job opportunities.

11. Do not go over-prepared: This is not a contradictory statement. Writing answers to common questions and memorizing them by heart is a common practice. Such answers lack the conversational tone and you could be perceived as a parrot.

12. Keep personal issues at bay: Sure, you are going through some tough times at home. But an interview room is not the place to discuss your family problems.

Courtesy: Yahoo

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Tuesday, 15 March 2016

Li-Fi, An Internet Service 100 Times Faster Than WiFi


Wireless Fidelity or WiFi, as we know it, has changed the way Internet is accessed all over the world. The high-speed connectivity has allowed people from around the world communicate via Internet.

Now, what if we told you that a group of scientists in Estonia has developed a technology that is 100 times faster than WiFi? Seems unbelievable, right? Not at all. A company named Velmenni, based in Tallin, Estonia, has a new internet providing service termed as Li-Fi or Light Fidelity.

Light Fidelity uses Light Emitting Diodes (LED) to transfer signals from the router to the end user device at a speed of 1 gbps (Giga bytes per second).



Here are seven points about Li-Fi you must know:

1. The Li-Fi technology provides 100 times faster Internet than WiFi. It allows speed up to 224 gbps.

2. It requires an LED light source, an internet connection and a photo detector to spread the signals.

3. The Estonian company, Velmenni used this technology to merge the smart lighting system and Internet connectivity to increase its revenue and save energy.

4. Li-Fi uses the same technology as used in standard television or air-conditioner remote control.

5. The infrared beams of a remote control encode signals in light pulses and can transmit around 1,000 bits per second. On the other hand, an LED bulb can transmit signals at a speed of 1,000,000,000 bits per second.

5. The term Li-Fi was first used by Edinburgh University professor, Harald Haas, who demonstrated the system at the Technology, Entertainment and Design (Ted) conference in the year 2011.

6. The Li-Fi does not interfere with other radio signals such as broadband and WiFi. Hence, it can be used on aeroplanes as well. So, no more flight mode!

7. The downside of Li-Fi is that it cannot be used outside the house in daylight, as the sunlight would interfere with the LED signals. Besides, it cannot penetrate through walls like WiFi does, hence, the user needs to be in close proximity of the LED source to get uninterrupted signal.

Source: India Today



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